How Emotions Influence What We Buy

The top 1% of sales professionals have long recognized that the key to finalizing a sale is based on appealing to the customer's emotions. While making rational arguments to purchase a product or service is important as a foundation to making the sale, connecting with the customer's emotions  is essential to "sealing the deal". Neuroscience [...]

How Emotions Influence What We Buy2017-02-08T09:03:15+00:00