There is no question that the key to establishing and maintaining a long-term competitive advantage is attracting and retaining top talent who use their thinking skills to win the battle for market dominance. The good news is that emerging knowledge of the brain is giving us tools, processes and procedures that allow managers and nonsupervisory [...]

David Rock, CEO of the Neuroleadership Institute writes in his book “Your Brain at Work” that science shows that “picturing a concept activates the visual cortex in the occipital lobe, at the back of the brain. This region can be activated through actual pictures, or through metaphors, and storytelling, anything that generates an image in [...]