The Key to Effective Change – Get Rid of the Green Stripes!

During the 1970s, Procter & Gamble, a world leader in consumer packaged goods with brands like Crest and Tide, was caught off guard when a competitor, Colgate, launched a new product Irish Spring. The green-striped Irish Spring was the first such soap bar launched in North America and proved to be quite successful. This didn't [...]