The Secret Sauce of Selling – Frame Stacking

Oren Klaff, author of the exciting book Pitch Anything, writes about the science behind creating and presenting a great sales pitch. Not just another book on selling, Pitch Anything describes how the brain makes decisions and responds to pitches. Klaff's book is an important contribution to understanding how to make successful sales pitches. The last part of the [...]

The Secret Sauce of Selling – Frame Stacking2017-02-08T09:03:15-08:00

How Emotions Influence What We Buy

The top 1% of sales professionals have long recognized that the key to finalizing a sale is based on appealing to the customer's emotions. While making rational arguments to purchase a product or service is important as a foundation to making the sale, connecting with the customer's emotions  is essential to "sealing the deal". Neuroscience [...]

How Emotions Influence What We Buy2017-02-08T09:03:15-08:00
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