Why Innovation is so Difficult

Governments in the western world are constantly complaining about the lack of innovation in their respective countries. Their solution inevitably is to provide financial incentives to encourage corporate executives to invest in R&D and new product development. While these incentives might be helpful, they fail to address the major issues concerning the failure of companies [...]

Why Innovation is so Difficult2017-02-08T09:03:16-08:00

The Key to Effective Change – Get Rid of the Green Stripes!

During the 1970s, Procter & Gamble, a world leader in consumer packaged goods with brands like Crest and Tide, was caught off guard when a competitor, Colgate, launched a new product Irish Spring. The green-striped Irish Spring was the first such soap bar launched in North America and proved to be quite successful. This didn't [...]

The Key to Effective Change – Get Rid of the Green Stripes!2015-11-10T08:16:40-08:00
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