Storytelling, Emotions & Profits

One of the most important contributions of the emerging field of neuroleadership is to inform us that our brains are highly emotional. When a new stimulus is introduced into our environment, it is the emotional brain that clicks on first to determine if the new stimulus represents a threat. If the threat is real, "fight [...]

Storytelling, Emotions & Profits2017-02-08T09:03:15-08:00

The Emotional Brain Overpowers The Rational Brain

Any superior salesperson will tell you that, while a rational sales pitch is important, the sale is actually made by understanding and appealing to the buyer's emotions. It is an important lesson that leaders must understand. Neuroscience tells us that the emotional brain overpowers the rational brain. The emotional brain, centered in the amygdala in [...]

The Emotional Brain Overpowers The Rational Brain2017-02-08T09:03:16-08:00
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